Transformative Make-up Experience at Home

Suggest your solutions for transformative make-up experiences at home!

Are you developing a solution that can provide a transformative make up experience at home?

Professional make-up without being a professional! Are you ready to work hand in hand with L'Oréal, the leader in the cosmetic sector, to offer an immediate and long-lasting transformative experience for consumers at home?  
If you are a startup offering innovative solutions and technologies that will allow consumers to achieve salon-quality make-up results, then this challenge is for you. 


This challenge is open to any kind of industry or type of solution (materials, routines, accessories, products, tools, technologies, portable devices but also services and remote assistance). 
Seize the opportunity like some of the startups from the last edition, who signed an evaluation contract with L’Oréal! 

Your solution should address one or more of the following categories:



Increase length and/or density and/or volume and/or modify the shape. Better than a mascara can do. Long-lasting results and easy to apply by the consumer themselves.


Easily redefine the shape (adjust outline and fill in) and/or reduce brow sparseness – lasting effect (2-3 days or longer) and pain-free if complicated to applyMicroblading-like without the pain!


Bring volume and/or redesign the shape. Modify colour and surface homogeneity. 
Kissable lips without surgery. Long-lasting colour (ideally 5 days or more) – resistant to oil, water and food.


Transform the shape: precise contouring, change the apparent volume, uniform tone and colour. Face lifting without surgery. Long-lasting colour (ideally 5 days or more) – resistance to everyday aggressors.

Get spotted and seize Business Opportunities

Discover what could happen if you are selected:


Opportunity to connect with industry experts, support your project, get feedback and improve your solution!


Proof of concepts, access to L'Oreal labs when applicable.


The Group's extensive expertise in the beauty industry.


Privileged access to our masterclass.

New Market Opportunities

Support to your startup development.



    From April 26th to June 12th

    Register and present your solution directly on the platform.


    From June 13th to 26th

    The jury, a panel of our in-house experts, will select the most innovative solutions.


    End of June

    We will contact the selected startups to discuss the next steps!

Are you ready?

You will have the opportunity to present your project to L'Oréal's experts and develop strong relationships with L'Oréal all along the challenge, and to deploy your solution!

Participate today in our challenge and be the Startup that will revolutionize the cosmetic industry with us!