Startups, let's reinvent the cosmetics industry together!

L'Oréal Research & Innovation is organizing its first edition of the L'Oréal Challenges for Deeptech startups!

The aim? To find new solutions that can revolutionize the cosmetics industry and create new partnerships with promising startups!

Even if your solution is used in a different industry, or if your solution is based on any sort of technology or material, do not hesitate for a moment to apply for the challenge!

This exciting call for projects is open to any kind of startup developing all types of technology or materials that could be transferred to bring something new to the cosmetics industry.

By joining any of the challenges, you will have direct access to L'Oréal partners, create a privileged relationship with our in-house experts, and find new partners to help develop your solution!
Ready to jump in?

Why apply?

Discover what could happen if you are selected:


Opportunity to connect with industry experts, support your project, get feedback and improve your solution!


Proof of concepts, access to L'Oreal labs (when applicable).


The Group's extensive expertise in the beauty industry.


Privileged access to our masterclass.

New Market Opportunities

Support for your startup development.

Challenges open for applications

Closed challenges startups

How to join the L'Oréal Challenges?


    Select and register to your challenge, fill in your participation form and you're good to go!


    Our in-house experts, will select the most innovative solutions. We will get back to you via the platform as soon as the selection phase ends.


    The selected Startups will have the opportunity to build relationships with L'Oréal.

Are you ready?

You will have the opportunity to present your project to L'Oréal's experts and develop relationships with L'Oréal throughout the challenge, and to develop your solution!

Participate today in our challenge and be the Startup that will revolutionize the cosmetics industry with us! 

About Open Innovation

Now, more than ever, we need to identify and capture different external sources of Innovation in order to face this fast-moving world, satisfy our consumers, keep pace with the acceleration of technologies and meet our sustainability objectives.

That is why our international Research Open Innovation team has been structured with a clear focus on Deeptech Startups. It is an incredible ecosystem that fosters disruptive innovation and can create the Future of Beauty.

Our role is to explore game-changing technologies wherever they come from, whatever the initial application, and to select those that could fulfil one of our main challenges. Our objective is to transform the best of science into concepts and the best concepts into beauty and well-being.
The team brings together both scientific (chemistry, biology, green sciences, physics, material sciences, optics, biotechnology...) and business expertise.
We are dedicated to startup collaborations to make every partnership a successful journey. We are entrepreneurs and we support entrepreneurs!